Coca-Cola Label Free Cans

Minimalism in a can! Coca-Cola created this campaign to run through Ramadan that encourages people to not judge one another. The Coca-Cola label has been removed an on the other side reads “Labels are for cans, not for people.”


Coca-Cola could remove its branding permanently and people wouldn’t care. Their cans aren’t overly complicated anyway, but this would be a cool look. It goes to show how easy it is to identify a brand by design. I wouldn’t be against this happening worldwide.

Note: It would be cool, but the effect would be somewhat marred by the legal print. Nutrition facts and volume and whatnot.

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