Track The Lead This was my baby for the past few years. What started out as a simple tool to help real estate agents manage their clients and prospects grew to platform (SaaS) business. I had locked down funding at created my first startup. Date: March 4, 2015 Services: Design, Art Direction, Website Role CTO, Creative Director From ideation to MVP. Making the user experience as shallow as possible. A user experience that was fully automated and simple to use.