Acquired by Ritchie Bros
25 Awards
Boom & Bucket
It's like Carvana but for bulldozers, excavators, wheel loaders, and all things heavy equipment.
It's like Carvana but for bulldozers, excavators, wheel loaders, and all things heavy equipment.
What we built wasn't just a customer base, but a partnership base that helped both sellers and buyers of used heavy equipment.
Started as the 5th employee and grew to a team of 35. I did everything from brand, product design, and user research.
What we built wasn't just a customer base, but a partnership base that helped both sellers and buyers of used heavy equipment.
Started as the 5th employee and grew to a team of 35. I did everything from brand, product design, and user research.
Inspection data
When buying something sight unseen, you need to rely heavily on the inspection report. We digitized the entire experience.
Inspection data
When buying something sight unseen, you need to rely heavily on the inspection report. We digitized the entire experience.
Turning the Buybox into a science
Making sure our conversion stayed high was what kept us up at night. The Buybox was our bread and butter when it came to making conversion happen.
Turning the Buybox into a science
Making sure our conversion stayed high was what kept us up at night. The Buybox was our bread and butter when it came to making conversion happen.
"As colleagues and friends, we grew together.”
— Frank Aguilar
"As colleagues and friends, we grew together.”
— Frank Aguilar
The PDP
Having audio snippets of happy customers was the most utilized content on the page. We doubled down and made sure to get testimonials from everyone.
The PDP
Having audio snippets of happy customers was the most utilized content on the page. We doubled down and made sure to get testimonials from everyone.
